Kenneth Yau


Content and communications consultant

I’m an online content specialist with considerable experience of working on multi-lingual projects. I lead and work in teams to deliver content strategy and content management, including marketing copy, user interface content and product documentation.

Also known as Kenneth Ken Yau, keeper of thechain.co.uk

Personal Information

Date of birth
25 February 1974
Address
1 Daws Place
Redhill
Surrey
RH1 2NZ
Email
ken@baddit.com
Phone
01737 823837
Personal blog

Employment

2009—now

Principal and owner - Baddit Ltd

from June 2009 to present day

Content and communications consultant

I help my clients communicate clearly and effectively. I advise on all stages of content development, from strategy to execution.

I work with web development, content management and user experience teams, and work with the likes of eBay, Gumtree, and Alfresco.

Here's a selection of the kind of work I've done and could do for you:

  • Developed tone of voice guidelines and a style guide to support a brand refresh.
  • Delivered tone of voice training.
  • Social media live coverage of events.
  • Worked with a client's design agency to align content, creative and visual guidelines.
  • Created a localisation strategy and managed its implementation.
  • Editing, sub-editing and writing marketing and other communications such as press releases, blog posts, customer support emails and customer support telephone scripts.
  • Recruited of copywriter and web developer.
  • Presented on localisation at the Society for Technical Communication (STC) Content Strategy forum in April 2010.
  • Worked on user interface designs and user assistance systems.
  • Site migration between content management systems.
  • Multi-lingual site management.
2005—2010

Freelance Photographer

from October 2005 to December 2010

Corporate portraits, event photography, wedding photography, commissions.

2007—2009

Senior Content Manager, eBay

from February 2007 to May 2009

Senior Content Manager, eBay

  • Established content team as strategic consultants for important communications to eBay members, when previously seen as purely execution team.
  • Delivered tone of voice guidelines, integrated into overall brand guidelines. This became the source document for international markets.
  • Ensured consistent application of the eBay tone of voice across Europe
  • Promoted content and interaction patterns in UI designs.
  • Wrote copy for use as source for translation for use across Europe.
  • Contributed to and managed product designs and rollouts.
  • Managed move of content team into user experience team.
  • Improved working relationship with marketing and brand teams.
  • Managed the internal client relationship with the seller communications team.
2004—2007

Freelance writer and editorial consultant

Hippyshopper.com

Contributor to a website about ethical consumerism published by Shiny Media, sourcing stories and publishing them using Movable Type.

Webjam Ltd

Blogger outreach, press releases, site content, user interface copy, community management.

Londonist.com

Editorial team member of a popular blog about London.

I was responsible for managing a team of contributors providing music news and reviews, as well as sourcing and producing content from PRs and other sources.

I also contributed on a number of other subjects, including food, events and current affairs.

2006

Programme Office Consultant

from January 2006 to October 2006

Mourant Equity Compensation Solutions

Helped to set up a programme office, establishing programme and project management standards.

2006

Author, The London Collection

published by Think Publishing 2006

The London Collection

One of a small team of writers commissioned by Think Books to write "a fascinating miscellany of highly amusing satirical anecdotes, historical snippets, etymologies, quotes and indispensable uncommon knowledge for all those who wish to discover the lesser-known tales of the city" (as described by Amazon.co.uk).

The London Paper called it "A joy".

2001—2005

Project Manager, Nestlé UK Ltd

from June 2001 to August 2005

Project Manager and Training Manager

Managed the training team for financial systems department before moving on to work in the programme office in the UK implementation of a global SAP system. Towards the end of the implementation I took on 'train the trainer' duties, delivering courses to give local site trainers the soft skills to help them impart technical knowledge effectively.

1998—2001

Consultant, Ernst & Young

from January 1998 to June 2001

Systems risk and project management consultant. Internal knowledge-base manager. Contracts and supplier management on large government project.

1995—1998

Consultant, Price Waterhouse

from August 1995 to January 1998

Consultant specialising in implementation of financial systems.

Education

1999—2001

Chartered Management Accountant (ACMA)

Fully qualified since 2001

1992—1995

London School of Economics and Political Science

October 1992 to July 1995

BSc. (Econ), Government, 2.1

1985—1992

St. Olave's Grammar School for Boys, Orpington

1992

Special paper

Economics - distinction

A Levels

  • Economics - A
  • French - B
  • History - B

1990

GCSEs - 7 As, 2 Bs, 1 C

Skills

Content management systems
WordPress Drupal

Applications
Word Excel PowerPoint

Programming languages
HTML5 CSS3 php5

Testimonials

Long may you continue to be the sinister genius behind thechain.co.uk

Stuart Maconie | Broadcaster and writer

I interim managed the brand and marketing function at Gumtree.com and took it through fast changes to the brand, tone of voice, look and feel. Ken lifted the tone of voice and content element from my shoulders and, almost without me noticing, added great value to the business transformation.

Ken has a deceptively light touch and very deep impact.

Tara Benson | client at Gumtree

Having worked together as colleagues at ebay and brought Ken in as a consultant to Gumtree I can vouch for the quality and consistency of his work together with his calm, intuitive and pragmatic manner.

As a people and project manager I trust him absolutely and find him inspiring to work with. His expertise on content strategy and tone of voice and perspective on wider business challenges make a valuable addition to any team. If he ever has time free I'd definitely hire him again

Claire Whitehead | client at Gumtree

Hobbies

Cooking Football Running Piano Listening to music

Contact

Send me a message using the form below
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